Local SEO (search engine optimization) is an incredibly effective way to attract new customers looking for the products and services you offer. To capitalize on this, you want to make sure your website and local marketing plan employ the most up-to-date methods for making your business visible in your local area. Whether here in Marietta or any other city, learn how to improve local SEO by following these tips to ensure your business success.
Make Sure People Understand What You Offer
Just having a great looking website is not enough to attract new customers. Relevant website content is required so that people understand what you offer. Start by reviewing the keywords (products and services) that describe your business. Confirm that your business hours and service area are easily seen. And most importantly, make sure a telephone number is visible and clickable, along with a contact form as an alternative. Make it easy for new customers to understand what you do and easy to contact you.
Verify Your Business in Local Directories and Social Platforms
Did you know that there are 70+ local and specialty business directories available to “advertise” your business to your local community? Think of these as “mini websites,” all detailing your business expertise, products, services, store hours and more. And some of these directories have active and engaged members. Members of communities like Yelp, Facebook, Google+ and more actively look for information and reviews about your business. And if you’re not listed or your information is incomplete, they won’t bother to call. Don’t overlook these communities. Always check to make sure your business is properly listed and categorized.
Then Ask for Reviews!
Once your website and local directory presence is optimized, asking for customers reviews is the next step in local market dominance. Ask your existing customers to leave a friendly review if they’ve had a good experience. Your optimized directory presence gives reviewers a chance to use their favorite platform to review your business. And businesses with more reviews are likely to get better exposure than competitors.
Get First Page Results
Yes, you can learn how to improve local SEO. But when you need help, get First Page Results. We’re your local SEO marketing experts.