How to Write a Service Area Page That Actually Ranks

When you want to expand your reach and show up in search results for nearby cities, service area page SEO is the game plan. But most contractors miss the mark.

They create a single “Areas We Serve” page and expect Google to figure it out.

Spoiler: it won’t.

Let’s break down how to write service area pages the right way—so you can rank, get more leads, and actually grow your local business.

What Is a Service Area Page?

A service area page, sometimes known as a local landing page, is a dedicated page on your website targeting a specific location where you offer services—and don’t have a physical office there.

Think:

• “Kitchen Remodeling in Alpharetta, GA”
• “Plumbing Services in East Cobb”
• “Landscaping Near Kennesaw Mountain”

It’s not just a list—it’s a real, optimized local SEO page that speaks to that city’s audience.

Why You Can’t Just Use One Page for All Locations

Google doesn’t rank generic “Areas We Serve” pages well.

Why?

Because they:

• Try to rank for too many cities at once
• Don’t focus on specific keywords or search intent
• Often look thin, duplicated, or spammy

If you want to rank in 5 nearby cities, you need 5 separate, locally-optimized pages.

✅ Related: How to Rank for “Near Me” Searches

Step-by-Step: How to Build a Service Area Page That Works

Here’s how to do it the right way:

1. Start with a Local Keyword

Use a keyword tool or just search like your customers would.

Example:

• “roof replacement Roswell GA”
• “deck builder in Woodstock GA”
• “HVAC tune-up Dallas GA”

That becomes the focus of your page.

2. Create a Page Title and H1 That Match the Keyword

Don’t get fancy.

Examples:

• Page title: Basement Remodeling in Roswell GA | [Your Company Name]
• H1: Basement Remodeling Services in Roswell, Georgia

Make it clear. Match what people are searching for.

3. Write Location-Specific Content

Talk like you’re local:

• Mention neighborhoods, landmarks, or zip codes
• Reference seasonal tips (“Atlanta summers” or “Georgia pollen buildup”)
• Show real photos from that area if you have them

Example:

“We recently completed a kitchen remodel near Canton Street in Roswell, giving a 90s layout a modern farmhouse upgrade.”

4. Answer Local Questions

Add a mini FAQ section at the bottom. Real, simple questions:

• How much does HVAC maintenance cost in Roswell?
• Do you offer free estimates in East Cobb?
• Are you licensed to work in Alpharetta?

This helps with long-tail keywords and relevance.

5. Add a CTA for That City

Tailor your call to action to the location.

“Live in Roswell? Call now to schedule your free in-home estimate.”

Don’t forget a phone number and contact link.

What NOT to Do on Service Area Pages

Avoid these common mistakes:

❌ Copy-pasting the same page with different city names
❌ Stuffing the page with keywords unnaturally
❌ Leaving the page thin (less than 300 words)

Google can tell when you’re trying to fake it.

Instead—sound like a real business that knows the area.

✅ Related: Local Landing Page SEO Still Works

How Many Service Area Pages Should You Create?

Start with your top 3–5 nearby cities.

Choose areas:

• Where you’ve done work before
• With good search volume
• With high-value customers

Then expand.

Quality > quantity. A few solid pages will do more than 20 copy-pasted ones.

Final Word: Service Area SEO Isn’t Optional Anymore

If you want to compete in nearby towns—even without a physical office—you need real, optimized service area pages.