How to Write a Blog Post That Ranks on Google

(Without Being a Writer)

Ever stared at a blank screen, knowing you should write a blog post—but having no clue where to start?

Yeah. You’re not alone.

Most local business owners in Marietta know blogging can boost their rankings, drive traffic, and get them more leads. But actually sitting down to write? Different story.

Here’s the good news: You don’t need to be a writer to create a blog post that ranks on Google.

You just need a system.

By the time you finish this post, you’ll know exactly how to structure, write, and optimize a blog post—without feeling like you’re back in high school English class.

Let’s break it down.

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Step 1: Pick the Right Topic (That People Actually Search For)

If no one’s searching for your topic, it doesn’t matter how well you write—it won’t rank.

💡 How to find winning topics:

• Use Google’s autocomplete: Type in your main service (e.g., kitchen remodeling Marietta GA) and see what pops up.
• Check the “People Also Ask” box in Google search results.
• Spy on your competitors: What blog topics are ranking for them?

🔗 Need help? Here’s a deep dive on Mastering Keyword Research for Local SEO.

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Step 2: Write a Headline That Makes People Click

Your headline is the first thing people see in search results. If it’s boring, no one clicks.

Here’s a simple trick: Use curiosity + benefit.

✅ “5 Kitchen Remodeling Mistakes That Cost Homeowners Thousands”
✅ “How to Pick the Best Roofing Contractor in Marietta (Without Getting Scammed)”
✅ “SEO for Contractors: How to Get More Leads Without Paying for Ads”

See the pattern? It hooks attention and promises value.

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Step 3: Use This Simple Blog Post Structure

You don’t need fancy writing skills. Just follow this plug-and-play format:

📌 Intro – Identify the problem + why it matters + what they’ll learn.
📌 Main Content (3-5 sections) – Break down your topic into easy-to-read chunks.
📌 Conclusion – Summarize key points + Call-To-Action (CTA).

Here’s a pro tip: Use short paragraphs and bullet points (like this). Google and your readers love them.

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Step 4: Optimize for Google (Without Overthinking It)

Google ranks posts based on relevance + user experience. Here’s how to win:

✔ Use your keyword naturally (like “Best Roofing Contractor ”)—don’t stuff it.
✔ Break up walls of text with headers (H1, H2, H3).
✔ Add internal links – Keep readers on your site longer. (Example: Learn How to Improve Local SEO)
✔ Make it scannable – Bold key points, use bullet lists, and write like you talk.
✔ Include images – Visuals keep people engaged (and reduce bounce rates).

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Step 5: Add a Strong CTA (Tell People What to Do Next)

Most business blogs fail because they don’t tell readers what to do next.

Every post should end with a clear Call-To-Action (CTA):

🚀 “Want to dominate Google with SEO? Book a free consultation here.”

🔗 More helpful guides:

• Is It Worth Hiring an SEO Company?
• The On-Page SEO Audit Every Business Should Do

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Final Thoughts: How to Write a Blog Post That Ranks on Google

Blogging isn’t about being a perfect writer. It’s about helping your audience, solving problems, and showing up on Google.