Most contractors and service pros know that Google reviews are gold. They boost your reputation, help you rank higher, and make it easier for new customers to trust you.
But how do you get more Google reviews? That’s where things get awkward.
You don’t want to nag. You don’t want to sound desperate. And you definitely don’t want to risk annoying a happy customer by asking the wrong way.
This guide fixes that.
Here’s how to ask for Google reviews without the cringe—plus a few simple scripts to make it easy.
Quick Outline
Why Google Reviews Matter
Let’s be clear:
Google reviews are one of the strongest ranking signals for local SEO.
More reviews (especially recent, 4-star or higher reviews) = better odds you’ll show up on Google Maps and in local search results.
They also help with:
- Social proof for your business
- Conversion rates on your website
- Trust with new visitors
- Outranking nearby competitors
So yes—they’re worth the ask.
When to Ask for a Google Review
Timing matters.
The best time to ask is right after your customer has had a positive experience. This could be:
- Just after completing a remodeling job
- After a service call with no issues
- When they compliment your work or team
- When they pay their invoice with a smile
Pro tip: If a customer tells you how happy they are, don’t just say thank you—ask right then.
How to Get More Google Reviews Without Sounding Pushy
Here’s the rule:
Make it easy and friendly. Not formal. Not salesy.
A few key tips:
✅ Be direct, but casual.
✅ Keep it short.
✅ Send a link.
✅ Say thank you either way.
Ready-to-Use Review Request Scripts
Use these exactly as written—or tweak to sound more like your voice.
✅ Text Message Script
“Hey [First Name], thanks again for choosing us for your [project/service]!
If you’ve got 30 seconds, would you mind leaving us a quick Google review? It really helps more folks find us.
[Insert Google Review Link]
Appreciate you!”
✅ Email Script
Subject: Quick favor? ⭐️
Hi [First Name],
Thanks again for trusting us with your recent [service/project]. If you had a great experience, we’d be so grateful if you could take a moment to leave us a Google review.
It helps more local homeowners find us—and we really appreciate your support.
👉 [Insert Your Google Review Link]
Thanks again!
– [Your Name / Business Name]
✅ In-Person Script (Simple & Friendly)
“Hey, if you were happy with everything, we’d love it if you left us a quick Google review—it really helps us out. I can text you the link if that’s easier!”
Make It Easy to Leave a Review
Don’t just ask for a review—send the link directly.
You can grab your direct Google review link by following this path:
- Go to your Google Business Profile
- Click “Ask for Reviews”
- Copy the short review link and use it in your texts, emails, or follow-ups
Automate It (Optional but Powerful)
You can use review request tools like:
- NiceJob
- BirdEye
- Podium
- Jobber (for home service pros)
- Other Local Directories
These tools send review invites automatically after a job is marked complete. No more manual follow-ups.
Don’t Offer Bribes—It Backfires
It’s tempting to offer a discount or freebie for a 5-star review. Don’t.
Google’s review policy prohibits it, and you could get flagged or even suspended.
Instead: just deliver great service, ask at the right time, and be authentic.
Your Reviews Are Waiting
You don’t need a big marketing budget or a fancy system to get more Google reviews.
Just ask—kindly, consistently, and at the right moment.
The more you do it, the easier it gets.
📈 Want help setting up review requests, local SEO, or your Google Business Profile?
Let’s talk: Book a free consultation here

