The holidays can make or break your business—especially if you’re a local small business owner.

But here’s the problem: Most businesses either have no social media strategy, or their posts get lost in the holiday noise. Sound familiar?

What if I told you there’s a way to stand out and keep your brand visible while your competitors are fumbling through cookie-cutter campaigns? Keep reading. I’ll walk you through a simple playbook that turns social media from a stress-inducing chore into a holiday sales generator.

Quick Outline

1. Know Your Audience Like Your Best Friend

Who are you talking to?

Before you post anything, figure out what your audience actually wants:

Local deals?
Holiday tips?
Feel-good community updates?

Speak their language, and you’ll become their go-to business.

2. Create Content Buckets (So You’re Never Scrambling for Ideas)

Here’s what works:

Holiday Promotions: Share limited-time offers. Or showcase your products in a holiday setting.
Behind-the-Scenes: Post a quick reel of your holiday prep.
Community Involvement: Highlight how your business is giving back.
Customer Love: Showcase testimonials or photos of happy customers.

3. Post Consistently

You don’t have to post daily, but don’t ghost your audience either.

Plan 2–3 posts per week and keep the vibe fun, festive, and local.

4. Leverage Local Hashtags

Not just #HappyHolidays.
Use hyper-local hashtags like #MariettaHolidayDeals to connect with your community.

5. Run a Simple Holiday Giveaway

Here’s a formula:

Partner with another local business for extra reach.
Create an easy entry: “Tag 2 friends + follow us.”
Offer a prize people actually want (think gift cards or local experiences).

6. Use Stories and Reels for Maximum Reach

Short-form video dominates.
Showcase a holiday tip, a product demo, or your team decorating the shop.
Keep it raw, real, and relatable.

7. Repurpose Old Content

Last year’s “Holiday Tips” post still relevant? Share it again.
Have a killer testimonial? Turn it into a festive graphic.

8. Lean Into User-Generated Content

Ask your customers to tag you when they use your products or services.
Then share their posts.

This builds trust faster than any ad could.

9. Don’t Forget Paid Ads (Even on a Small Budget)

Boost your best posts for just $5–$10 a day.
Focus on promoting:

Holiday offers
Events
Gift guides

10. Add a Clear Call to Action (Every Time)

Want more sales?
Tell people what to do next.

“Shop now.”
“DM us for the holiday special.”
“Book a call to learn how to grow your business.”

Need help building out holiday social media campaigns like these? Book a free consultation with us here.

Holiday Social Media Campaigns – Are You Ready?