The 5-Page Website That Ranks

Most contractors don’t want a 50-page website. And honestly? You don’t need one to rank on Google.

If you’re a remodeler, handyman, or local service pro, here’s the truth: With just five well-optimized pages, you can start showing up in search results and turn clicks into calls.

Let’s break down the minimum viable SEO friendly, 5-page website — the kind of site that’s lean, fast, and built to convert.

1. Homepage: The Core of Your Website

Your homepage is your first impression. Google looks at it. Customers land on it. And if it’s weak, they’re bouncing.

Here’s what a contractor homepage must include:

• Clear headline: State what you do and where.Example: “Custom Kitchen Remodels in Marietta, GA”
• Brief intro paragraph: Talk about what makes you different.
• Call to action: “Schedule a free estimate” or “View our work”
• Internal links: Guide people to your Services and Contact pages.

Want to go the extra mile? Embed a recent 5-star Google review or include a photo of you on the job.

2. A Primary Service Page (With Local SEO)

You don’t need a dozen service pages to start. Just one solid page focused on your main service is enough.

Let’s say you specialize in basement finishing. That page should:

• Describe the service in plain language
• Mention location-based keywords (e.g., “Atlanta basement remodeling”)
• Include before/after photos
• Answer common questions
• End with a strong CTA

Later, you can build additional pages for related services — but start with your bread-and-butter.

3. About Page with Local Trust Signals

People hire people they trust. Your About page is where you win that trust.

Include:

• A short backstory — how you got into the trade
• Credentials or licenses
• Your connection to the community (schools, church, local events)
• A photo of you or your team
• A line like: “Proudly serving homeowners in Cobb County, including Marietta, Kennesaw, and Acworth.”

Google loves that local relevance — and so do your customers.

4. Contact Page (with Clickable Info)

Make it as easy as possible to get in touch.

Your contact page should have:

• A click-to-call phone number
• A simple contact form
• A Google map (if you have a physical location)
• A list of areas you serve (as text — not inside an image!)

Pro tip: Link to your Google Business Profile and encourage visitors to leave a review.

5. One Local Landing Page (or Service Area Page)

You don’t need 15 city pages — just one to start. Pick your next most important city (besides where you’re based).

Your local landing page should:

• Mention the city + service in the title (e.g., “Bathroom Remodeling in Roswell, GA”)
• Reference local context (neighborhoods, building styles, etc.)
• Include testimonials from past customers in that city, if possible
• Link back to your homepage or service page

➡️ Want help writing this kind of page? Read: How to Write a Service Area Page That Actually Ranks »

Bonus: Internal Linking Is Key

Each of your five pages should link to the others. This keeps users moving and helps Google understand your site.

Example:

• Your homepage links to your service, about, contact, and landing page
• Your service page links back to homepage and contact
• Your about page links to your service and contact page

It’s simple, but powerful.