Learn How To Improve Local SEO

(Without Getting Overwhelmed)

If your phone isn’t ringing, it might not be your prices or your work.

It might be that people in your area just… aren’t seeing you.

That’s where local SEO steps in.

Let’s break down how to improve local SEO without making your head spin — even if you’re not a marketing expert.

Start Here: Make Sure People Know What You Do

Sounds basic, but most small business sites miss this.

Here’s what your homepage should do instantly:

• Tell people exactly what you offer
• Show your hours, service area, and contact info
• Include a click-to-call number and a contact form

People aren’t going to hunt for your details.

Make it obvious. Make it simple.

Use the Right Keywords (Without Keyword Stuffing)

Go back to the basics:

• What do you actually sell?
• What would you search for if you were a customer?

Use those phrases in your:

• Homepage headline
• Service pages
• Page titles and meta descriptions

✅ Related: Master Keyword Research for Local SEO

Claim and Clean Up Your Local Directory Listings

Think of directories like mini versions of your website.

You need to be listed — and listed correctly — on:

• Google Business Profile
• Yelp
• Facebook
• Bing Places
• Nextdoor
• Industry-specific directories (HomeAdvisor, Angi, etc.)

Check these:

• Are your hours right?
• Is your phone number clickable?
• Is your business name consistent everywhere?

If not? You’re leaving money on the table.

✅ Related: Why Local Directories Matter

Ask for Reviews — Like It’s a Habit

Google reviews are the new word-of-mouth. But most business owners don’t ask.

Here’s how to fix that:

• Send a review link after every completed job
• Add a “Leave a Review” button on your website
• Make it part of your process

Pro tip: You don’t need 1,000 reviews. You just need a steady flow of real ones.

✅ Related: Your Google Business Profile Isn’t Set-and-Forget

Need Help? That’s Where We Come In

You can definitely learn how to improve local SEO and start making smart changes today.

But if you’re in Marietta, East Cobb, Kennesaw, Smyrna, or anywhere in metro Atlanta, we can help you do it faster.