SEO is short for Search Engine Optimization. And for general contractors, SEO is the near-science of getting your website to rank at the top of the search engine results pages (SERPs).
Make Your Website More Productive for Leads & Sales
While there are many search engines that people use, Google, Bing and Yahoo are the top three most used today. In fact, Google is the only one that really matters, accounting for nearly 85% of the global search market. So if you want your website to sell your remodeling services, your goal is to get to the first page of the Google search results. Studies show that, in general, internet users generally click only the results shown on the first page.
Key Factors for Improving Contractor SEO
Search engines have different algorithms for generating results. However, in actual SEO practice, optimizing for keywords and implementing strategies to improve meta descriptions can help improve results across search engines. Whether you focus on Google, Bing, or any other search engine, it is important to keep these key factors in mind when providing SEO services for contractors and remodeling companies.
Focus on Keywords for Contractors
Choosing the most relevant keywords for your contractor website is critical to your SEO strategy. Keywords and content should focus on the general contractors keywords that highlight your contracting, renovation and remodeling services. Example terms like kitchen remodeling, bathroom renovations, basement refinishing and other similar terms are starting points. Accordingly, keyword research will determine the best keywords for your business and local search area. Meta description and Google play a crucial role in optimizing your websites for search engines.
Review Keyword Density
Keyword rankings in search engine results are a result of your website’s relevance for your chosen keywords. Part of this relevance is determined by keyword density, which is the percentage of the number of times your focus keyword is found in the total content of a web page. A website and page audit can help you determine how well your website content is optimized for search engine optimization.
Be Creative with Website Content
Websites are made for a human user, and not exclusively for search bots. While choosing focus keywords and optimizing content are important for on-page SEO, creating site copy that is informative and entertaining is critical for user experience. Review your analytics reports for measures like “bounce rate” and “time on site.” Bounce is the measure of how well visitors react to your content. High bounce rates mean your content and website design may need work. Conducting an SEO audit can help identify areas for improvement in your page title and overall SEO strategy.
Review Technical SEO
Technical aspects of your website are also critical to the success of your contractor SEO efforts. Use an on-page seo audit to review website loading speed, mobile friendliness and website metadata. The results of the audit determine how well your website performs against others in your industry and location.
Develop a Link Building Process
Link building is an essential aspect of search engine optimization and search engine marketing. It involves generating links from other websites to your site, which can significantly improve the authority and online presence of your site. This, in turn, increases the likelihood of achieving higher keyword rankings.
One of the easiest ways to build links is through social syndication. Syndicating your website and blog content to social media, local directories and other bookmarking sites will increase the distribution of your message. This should, in turn, drive more traffic to your website.
Monitor Visitor Traffic and New Leads
Increased website traffic is the product of all the work completed in the steps above. To increase your ranking in the Google search results, take action to drive visitors to your site. Choose the proper keywords for your digital marketing strategy, optimize content, and build links – these are critical action steps for implementing contractor SEO. Case studies show that the end result should be higher keyword rankings, increased site traffic, and more leads for your contracting and remodeling services. Don’t forget to pay attention to your page title as well.
Put Contractor SEO to Work for Your Business
SEO is a great technique for content marketing to promote your business or services. Implement these methods to attract new customers to your website, improve your search engine rankings on Google, and increase visibility for relevant keywords. This can lead to more phone calls and visits to your store.
> Start with an SEO Audit